Always Collect and Save Leads

In the realm of direct sales, lead collection and retention is key to success. It is essential to capture potential clients' contact information to maintain communication and establish trust with them. This is particularly true since most leads are not ready to buy right away and require time to evaluate and compare offers.

Consider the scenario of a boat show, for instance. Despite the presence of beautiful vessels and interested visitors, the limited number of sales representatives meant that many potential clients were not given the attention they needed to make informed decisions. As a result, a significant number of potential sales were lost. To avoid such missed opportunities, it is vital to implement effective lead-collection strategies. Use software that can quickly and efficiently collect leads' information, such as ABC's advanced information capture technology that uses scannable QR codes or text message invitations.